Michael Birchall

James has a decade of experience as managing director of QVO Hospitality which has brands such as Maray Restaurants, The One O'Clock Gun and Buyers Club under its ownership.

Caroline Sanger-Davies is a marketing and communications specialist, based in Flintshire, working with visitor attractions, cultural organisations, and the wider visitor economy.

Ben Sledge is a journalist and critic focusing on video games and technology for websites including The Guardian and NME.

Sri Sarker is a Liverpool based consultant with expertise in artist, policy and business development.

Peter Mearns was Chair of the Bluecoat board from November 2016 - September 2025. He now sits as a Member on the Trading Board.

Eddie Berg is a specialist in film, media and the arts with a successful track record of establishing the vision for and leading major cultural venues, projects and programmes. Berg was appointed as Co-Chair of the Bluecoat in 2025.

Maureen Royce is Association Dean of Education, and the Director of Accreditation at Liverpool Business School, Liverpool John Moores University. Royce was appointed as Co-Chair of the Bluecoat in 2025.

Currently, self-employed as a business advisor and coach specialising in supporting owners of SMEs to grow their businesses and improve business performance.